Futurecom 2015 – Touchpoints throughout the mobile customer journey

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Industry professionals to this year’s Futurecom event were given insight into how they can transform the Next Generation customer experience through value-added touchpoints, and what they can do to improve the customer experience.

Cellebrite’s presentation Touchpoints throughout the mobile customer journey, was presented by Amir Lehr, EVP Products & Business Development, and was right on target with compelling content of which members of the audience could relate.

Amir presented tried and tested strategies, used by Cellebrite’s customers, to enhance the customer experience, and increase revenue generating services.

However, just because you weren’t at the event, doesn’t mean you have to miss out!  So here are some highlights from our speaking slot presentation.

The customer experience

Amir3Amir began by explaining why improving the customer experience is one of the most effective ways to build a stronger brand, win over new customers, and increase revenue.  Yet, on the other hand, influences such as new service take-up, and tough competition in a saturated market, are heavily impacting efforts to generate new revenue opportunities while enhancing the customer experience.


What can be done?

Breathing new life into the market, for both Mobile Operators, Aftermarket Service providers (AMS) and their customers, can be achieved by deploying value-added services at key touchpoints, together with services and products that are exactly what customers want.


How it can be done

Accelerate revenue-generating opportunities by deploying value-added services at touchpoints. Solutions that optimize service usage, and customer retention phases with omnichannel transfer, include diagnostics, buyback and application side-loading solutions, deployed via an integrated service delivery platform.

State-of-the-art repair processes across the value chain reduce cost and churn.  Providing an efficient and differentiated service across multiple channels, to identify and correct mobile device problems in-store, in customer care, online, and on-device, creates new revenue opportunities, and empowers customers.

We were pleased to have secured a coveted speaking slot, and equally delighted that our presentation received an enthusiastic response from the audience.

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